CMF

At Thule I worked with the development of the global colour palette:

I conducted workshops/discussion forums to align the team on a new colour direction.
I presented design proposals for the colour update through Keyshot or Photoshop visualizations.
At the final stage, I initiated the dyeing process and approved colour lab dips and final production samples.
I worked closely together with our CMF lead to ensure colours worked well both for the brand and on each individual product.

All images below belong to Thule Sweden AB.